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World Cup causes dating drought

The World Cup isn’t just causing friction among couples, it’s also preventing singletons from getting together in the first place.


According to a survey by online dating website Parship, the number of first dates taking place in June is expected to drop by 375,000.

This means that instead of going on 1.5 million first dates during the month, UK singletons will go on just 1.125 million.

Some 45 per cent of men said they would spend at least 50 per cent less time looking for love because of the World Cup tournament.

Women too are putting dating on hold, with ten per cent of girls halving the amount of time they spend on seeking out potential dates.

And rather interestingly, 22 per cent of ladies said they would prioritise football over a date, compared to just 12 per cent of guys.

Bianca Mercer, UK manager at Parship, thinks she knows why.

“This phenomenon might be explained by the findings of a previous survey, which showed that women are more likely to be satisfied with their single status than men, so they therefore prioritise their existing commitments,” she explained.

England’s next World Cup game will take place on Wednesday June 23rd, so singletons might find their love match if they head to a pub with a big screen.

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