According to new scientific research, most women find moody looking men far more attractive than their happier looking counterparts.
The research took place at the University of British Columbia in Canada and asked 1,000 adults to rate the sexual attractiveness of hundreds of photos of the opposite sex.
In line with the popular view that women are far more attracted to ‘bad boys’, the study suggests that instead of a ‘winning smile’, swaggering and even looking gloomy was much more likely to raise temperatures and pulse rates.
This also explains the appeal of ‘Darcyesque’ type masculine heroes, who can even go so far as to glower or appear arrogant but are the cause of much swooning in their adoring female audience!
However, men are apparently much more attracted to happy, smiling women. The study suggested this is because they can seem more submissive and therefore approachable.
The research, carried out by a team of psychologists, may prompt men to change their behaviour around the opposite sex and even update profile details and pictures used on dating websites.
Leader of the study professor Jessica Tracy, said: “Showing a happy face may be considered essential to friendly social interactions, including those involving sexual attraction.
“However, there’s been little research into whether a smile is, in fact, attractive. This study finds that men and women respond very differently to displays of emotion, including smiles.
“We found that women were least attracted to smiling, happy men, preferring those who looked proud and powerful or moody.”
This could also explain the undying appeal of the legendary dark and broody male icon, Rhett Butler, played by the brilliant Clark Gable in 1939 classic, Gone with the Wind.
So men, smile less – women, smile more – and you’ll soon find yourself in the perfect coupling!
The study is also published in the American Psychological Association journal ‘Emotion’.