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Premature ejaculation pill goes on sale

A new pill that claims to stop men from ejaculating prematurely by altering hormone levels in the brain has gone on sale in the UK.

Priligy is designed to be taken between one and three hours before sex and can reportedly help guys last three times longer in bed.

Manufactured by Johnson and Johnson, it will be sold on the internet following an online consultation for £76 for a pack of three 30mg tablets.

Nitin Makadia from Lloydspharmacy, which is offering the drug, said: "Priligy has the potential to do as much for men’s sexual health as Viagra.

"It will give sufferers a chance to improve the quality of their relationships and their general wellbeing."

Research carried out by Utrecht University last year revealed that British men last longer in bed than many of their European counterparts.

It showed that guys from the UK are able to have intercourse for around ten minutes before ejaculating, compared to less than five for Spanish men.

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