Erotica 2012 has been cancelled following an in-depth review of the market by the show organisers. However, the lifestyle consumer event is set to return in 2013 with a ‘new generation’ format, possibly in a different venue and at an earlier time of year.
“The decision to cancel Erotica 2012 was not taken lightly,” said Erotica’s Savvas Christodoulou. “And we are very much aware that we will disappoint our loyal exhibitors and the many thousands of visitors who attend each show – I can only apologise to them and promise that when we return in 2013 it will be with a significantly enhanced Erotica.”
The cost of a tenancy at London’s Olympia rises every year in line with the Retail Price Index and Christodoulou told ETO magazine that it would have been difficult to run Erotica 2012 without either increasing the price of entry tickets or charging exhibitors significantly more than they had paid previously. Over 50 exhibitors had paid deposits for the 2012 event and these have been refunded in full, including any credit card surcharges.