The government's public health body has recommended that teenage girls and young women be encouraged to keep supplies of the morning after pill at home.
It offered sexual independence to women around the world and now the contraceptive pill has been named one of the best inventions of all time.
This innovation in family planning, which was introduced in the 1960s, made it into the top 20 in a list compiled by Tesco Mobile.
Coming in at number 11 in the countdown, it beat inventions such as the washing machine, the steam engine, pain killers and even cars.
According to Dr David Delvin, a GP and family planning expert, roughly one in three females of reproductive age take the pill in the UK.
Over the years there have been several studies into the side effects of this popular form of contraception.
The latest research suggests that it may reduce a woman's sex drive if taken over a long period of time.
Of course today there are various methods of contraception available to couples, including the implant, the coil, hormone injections and the trusty condom.
Taking the contraceptive pill can reduce a woman's sex drive, according to a new study by researchers in Germany.
Dr Lisa Maria Wallwiener and her team at the University of Heidelberg discovered a link between female sexual dysfunction and hormonal contraception.
Their findings support anecdotal evidence that the pill leads to flagging libido.
Over 1,000 women were examined as part of the study, the vast majority of whom had been sexually active in the last month.
Women on the pill were found to have lower levels of desire and arousal than those using non-hormonal methods of contraception.
The scientists explained that the hormones which halt ovulation also lower testosterone levels, which is fundamental to both make and female libido.
Those using barrier methods had the highest scores for sexual function.
Dr Wallwiener said female sexual dysfunction is a common disorder which affects around two in five women at some point in their lives.
The findings come after Pfizer, the company behind Viagra, said it was experimenting with a prototype drug that could boost sexual arousal in women.
A new pill that claims to stop men from ejaculating prematurely by altering hormone levels in the brain has gone on sale in the UK.
Priligy is designed to be taken between one and three hours before sex and can reportedly help guys last three times longer in bed.
Manufactured by Johnson and Johnson, it will be sold on the internet following an online consultation for £76 for a pack of three 30mg tablets.
Nitin Makadia from Lloydspharmacy, which is offering the drug, said: "Priligy has the potential to do as much for men's sexual health as Viagra.
"It will give sufferers a chance to improve the quality of their relationships and their general wellbeing."
Research carried out by Utrecht University last year revealed that British men last longer in bed than many of their European counterparts.
It showed that guys from the UK are able to have intercourse for around ten minutes before ejaculating, compared to less than five for Spanish men.
A new morning after pill that works up to five days after unprotected sex has been developed by scientists.
The drug is potentially more effective than current pills available to women over the counter, which have a time limit of 72 hours.
Studies show that EllaOne prevents up to two-thirds of unwanted pregnancies if used within the first three days after intercourse.
Even if it is taken five days after, its success rate is still 50 per cent. The regular pill prevents 60 per cent of pregnancies if taken as instructed.
EllaOne was launched in Britain in October last year and is only available on prescription. Levonorgestrel, which has been available on the NHS since 1999, can be obtained over the counter in pharmacies.
Professor Anna Glasier from NHS Lothian in Edinburgh said that for this reason, it will be some time before EllaOne becomes the main method of emergency contraception.
"Many women find it quicker and more convenient to go to the pharmacy than visit a GP," she told the Daily Mail.
Pills are not the only emergency contraception available to women. The copper intrauterine device can be fitted into the womb by a doctor or nurse within five days of unprotected sex and is almost 100 per cent effective, according to the NHS.